By using his vast experience, Mark clears the path for leaders by showing them how to utilize the media as a platform that can amplify their story, capitalizing on high-profile opportunities.
Mark demystifies the news industry, adding vital insight and context into how to craft a story angle that will grab a journalist’s attention – and land impactful media coverage.
About Mark
Mark Albert is a Peabody and EMMY award-winning master storyteller with a 25-year journalism career distinguished by investigative and political reporting, innovative storytelling techniques, and creative communications.
He's traveled the world for CBS News and reported from the White House, Capitol Hill and the US Supreme Court; created and led a national investigative unit for Hearst Communications; taught journalists in newsrooms in the US, Vietnam, and Pakistan; launched an online news startup and podcast; and created a media database to drive countless earned media appearances.
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Mark has won some of the biggest honors in journalism while landing high-profile, national interviews, including with philanthropist and tech pioneer Bill Gates, government and political leaders at history-making moments, and visionary creators. He’s been invited to bring his energetic, passionate speaking to audiences around the world. Mark is the founder and CEO of Media Advisory Experts, based in Washington, D.C., and has been to 85 countries – with a goal to visit them all.
As Seen On
KEYNOTE
Hook the Media: Leveraging the News to Amplify Your Vision
Is the news media not responding to your message? Are journalists not calling to mine your expertise? Are you frustrated with your lack of earned media?
Using lessons from his 25 years of journalism experience, Mark demystifies the news media, teaching leaders how to:
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Craft a compelling story;
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Capture a journalist’s attention;
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Get earned media placement; &
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Avoid – or manage – a communications crisis.
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His dos and don’ts — honed with network TV news insight — will reveal how to weave a storyline to hook a journalist’s attention.
WORKSHOP
Mastering the Media: Proactive Steps to Seize Coverage
This deep-dive workshop provides specific tips, tricks, tools, and techniques for leaders, communicators, entrepreneurs and creators to craft their message and learn how to amplify it in a rapidly-changing media ecosystem.
In this interactive workshop, Mark teaches:
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How the daily news cycle works;
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How to seize news coverage and earned media – and not wait for it to come to you;
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Threats to your message and brand from misinformation, disinformation, and generative artificial intelligence (AI); and
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Step-by-step plan to engage with journalists every day.
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After this workshop, you’ll no longer fear the news media.
KEYNOTE
Lessons From a Peabody & Emmy Award-Winning Journalism Career
Mark has reported from the White House to Capitol Hill to Taiwan and Peru, as well as spending two decades investigating waste, fraud and abuse.
Now, Mark shares his insights gleaned from his 25-year journalism career, including:
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How to build sources;
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How to find stories;
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The art of interviewing; &
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How to weave investigative journalism into every story.
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Mark's tips create an inspiring master class in journalism.
Mark's Testimonials
“Mark's ability to both educate and entertain is just what we needed for our audience. His presentation style engaged our audience and his expert knowledge of the topic left them important messages they could take back to their desks and start using today.”
Glen Barbour, Loudoun County, Va., Government
“Your speaking style was powerful and impactful. You injected energy into every topic.”
Ba Thanh Nguyen Le, VTV
“Obviously a very seasoned speaker with a great stage presence.”
Denise Rosensteel, Co-Owner, G&D Genuine Design
Thank you for your incredible insights and knowledge. You have added massive value to every single listener and I can't thank you enough."
Kate Allinson
Founder & Director,
Elo Branding
“Amazing talk and very educational! I definitely learned so much from Mark today about the importance of media and how to interact with journalists. Great presentation skills and content.”
Naima Spencer, Mindset Facilitator
“Mark had tremendous eye contact. I liked how he moved around the stage and how he kept the audience engaged.”
Heather McQuade, Interior Designer
“Mark has great command of his content and excellent delivery. He showcases a deep understanding of the importance of understanding media as a platform to proclaim a message.”